Monday, 4 March 2013

Fairtrade Fortnight Used

The Fairtrade organization was set up to create opportunity for farmers and workers in the developing globe, to ensure they get a fair deal. The Fairtrade premium from products sold goes towards supporting communities, invest in local projects and helping to develop working conditions for many farmers.

There is a wide range of Fair trade-certified goods available at Tesco, with all from finest tea, coffee and fruit, wine and chocolate. Working with producers from community around the globe, the organization makes a positive giving to each and each one. Here are a few of our new Fairtrade products that we have added to our line in the last (2012) year.

Fairtrade Fruits with Alphonso Mango Smoothie
Our Tropical Smoothie is making a difference by offering great tasting quality, from products sourced from some of the global smallest and most remote producers plus Brazil, Ecuador and Sierra Leone.

Fairtrade certification for bananas, and other fruits such as mangoes and pineapples, ensures that farmers receive a fair price for their fruit and that farm workers have good working conditions. 

Our Banana producer, El Guabo, is a farmer-run co-operative with 450 small-scale banana farmers. Every farmer is committed to improving quality of life for themselves and their communities. El Guabo’s members voted to spend the premium on education, health care, environmental projects and communications improvement. The respect of people, honesty and integrity, transparency, environmental responsibility to harvest the ability to face big challenges and beat problems. 

Fairtrade Green Beans
Currently there are 2 regions in Kenya that Tesco are sourcing the Fairtrade green beans from and that is Menu and Mweiga all around the central part of Kenya.

The premium generated from the sale of Tesco green beans has resulted in the producers in Mweiga voting to carry out farmer capacity building training using local agriculture experts and Ministry of Agriculture while the producers in Menu voted to have an ago-pesticide store to support the farmers.

FAIR HILLS Fairtrade Wine
It is not often that you find a drink that makes you feel good about buying it. Fair hills Fair & Light is an uplifting wine cocktail with vibrant fruit flavors, and is low in alcohol. The grapes used for this wine are all Fairtrade Certified which means fairer trading and better opportunity for the communities. 

Ndali Vanilla
Because Ndali grow their vanilla at quite high altitudes, the beans take longer to mature and their vanilla tends to be more resolute, giving better flavor. Ndali Estate is a 1000 acre mixed tropical farm, placed near the crater lakes and volcanoes of Western Uganda.


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