Mars Chocolate and Fairtrade International today announced an conformity to introduce the 1st Fairtrade label Mars creation — Maltesers
The move, which will come into view in stores in 2012 in the UK and Ireland, will add in excess of US $1 million in yearly Fairtrade Premium funds for cocoa farmers to supply in their farms, business organizations and communities.
Maltesers are the 3rd biggest confectionery brand in the UK, and its switch will stand for more than a 10% increase in total UK Fairtrade sales. (See Note 3 in Fairtrade organization part below).
Harriet Lamb, supervisory director of the Fairtrade Foundation said: This is brilliant news for cocoa farmers. It income that from next year, every Maltesers ball we have will deliver a little bit of extra magic, behind the farmers who grew the cocoa to invest in a brighter future.